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Marketing Integrity
We are committed to the truthful and
accurate communication of scientific
information about our products and
services to healthcare professionals
(defined as individual physicians
or nurses authorized to prescribe,
physician practices, and pharmacists),
veterinarians, patients, the general
public and other customers. In
marketing our products, our interactions
with these various customers will
comply with the laws of the countries
where these contacts take place.
This means:
- Schering-Plough does not buy business; that is, we do not offeranything of value to our customers in order to induce or retain business.
- A healthcare professional's service may only be obtained for sound
business reasons, unrelated to any purchases by that healthcare professional, and only for fair
market price.
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Promotional messages must always be within label, truthful and fairly balanced - that is why promotional materials are subject to a promotional review process.
- Global Marketing Policy C-100. You
should always check to see if there
is a local marketing policy for your
business unit or country. Many
times, the laws governing our
marketing interactions will vary
from country to country.
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Marketing Integrity
Q. Can I hire hard-to-see doctors
for a consultant meeting so that I can ensure I have time with them to promote my products?
A. No. Doctors may only be
hired to provide necessary services to Schering-Plough. These arrangements can never
be used in an effort to induce, influence or reward a healthcare professional for using any
Schering-Plough product or as a way to build a relationship with or to gain access to the healthcare
professional.
Q. A doctor told me she was
interested in prescribing our products. Then she asked me if Schering-Plough could sponsor
her to an upcoming international Congress. Can we pay for her registration fees and travel-related
expenses?
A. No.While it is appropriate
in certain countries for Schering-
Plough to support a healthcare
professional in his or her medical
or scientific education by sponsoring
the healthcare professional to
attend medical or scientific
programs organized by third
parties, such support may not
be made on the basis of, or to
encourage, prescribing Schering-
Plough products.
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