• QR Code Mailer
    Bayer HealthCare

    Direct mail promoting Policies & Procedures Website. QR code conveniently leads employees directly to the site. Zoom

  • Leading with Integrity
    Merck (Schering-Plough)

    Concept: Each employee is a leader, and should Lead with Integrity within their own work environment.

    Zoom
  • Wave Your Flag
    Bayer HealthCare

    Compliance Department intro music video displayed at the National Sales Meeting. Music Video was the introduction to the Compliance Department’s section.

    Zoom
  • Code of Conduct
    Teva (Cephalon)

    Code of conduct was packaged inside a pocket folder with a letter and managers manual and a wallet card with the Helpline Phone number.

    Zoom
  • Integrity ActionLine Poster
    Merck (Schering-Plough)

    We continued the bird motif from
    the logo. This poster was translated into over 30 languages and distributed worldwide.

    Zoom
  • Speak-Up Campaign
    Mascot Introduction
    Bayer HealthCare

    Mascot developed to encourage employees to call the IntegrityLine when they witness something unethical. Animation used at the National Sales meeting and online.

    Zoom
  • Board Game
    Pfizer (Pharmacia)

    This game functioned as a tool for small group training.

    Zoom
  • Compliance Department Logo
    Teva (Cephalon)

    Logo for Compliance Department emphasizes the importance of introspect to ensure proper conduct.

    Zoom
  • Music Video DVD
    Bayer HealthCare

    DVD containing Test Your Knowledge game and the music video played at the National Sales meeting.

    Zoom
  • Quick Reference Guides
    Bayer HealthCare

    Quick Reference Guides provided employees with clarifications as to how to use the Concur system and step by step guidance for managing Focus Arrangements.

    Zoom
  • Code of Conduct
    Bayer HealthCare

    Code of Conduct graphics focuses on moral compass and directional images. Each page contains a quote relating to Integrity in business.

    Zoom
  • Branding for Integrity Champions
    Bayer HealthCare

    The Integrity Champions are a group of middle to high-level managers who are responsible for streaming integrity values. All their communication is branded.

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  • Integrity Champions book
    Bayer HealthCare

    Content’s purpose is to inspire the leaders to operate with integrity,
    lead by example and demand ethical behavior from their subordinates.

    Zoom
  • Poster for ActionLine
    Merck (Schering-Plough)

    Poster promoting ActionLine was translated into over 30 languages and distributed worldwide.

    Zoom
  • Sunshine Act
    Marketing Material
    Bayer HealthCare

    Brochures purpose is to communicate to the work force the importance of accuracy and accountability based on the new law.

    Zoom
  • Ethics and Compliance logo and Tag line
    Novartis

    Based on focus groups data results, the brand was implemented to resolve major trust issues between the workforce and the Ethics and Compliance department.

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  • Values Multimedia Campaign
    Merck (Schering-Plough)

    Animation based ad focusing on 3 main values. Ad ends with a “game“. It was distributed on CDs and placed online as well.

    Zoom
  • Newsletter Compliance Corner
    Bayer HealthCare

    Compliance Corner is a quarterly newsletter. In this special issue of Compliance Corner we focused on the company’s values, particularly Flexibility and Efficiency.

    Zoom
  • IntegrityLine Posters
    Bayer HealthCare

    Poster promotes Compliance and
    the IntegrityLine. Client loved
    the mirror concept we did for Schering-Plough and used the same material to drive message.

    Zoom
  • Speak-Up Campaign
    Intranet Animation
    Teva (Cephalon)

    Animation promoted the Speak-Up campaign, used on the intranet and on TV screens.

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  • Online Marketing Material
    Bayer HealthCare

    All the recent communication material were placed online with a voice over introduction. This link is provided to new hires at new employment training.

    Zoom
  • Code of Conduct
    Teva (Cephalon)

    Online version of Code of Conduct.

    Zoom
  • Integrity Matters
    Tyco

    Integrity must be in the forefront of all employee activities. The logo concept was expanded to encompass other categories. It became part of their values and training.

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  • POPS DVD
    Pfizer (Pharmacia)

    This is a concise version of the POPS toolkit. It included all the electronic files and a small brochure detailing and explaining the DVD contents.

    Zoom
  • ConcernLine Poster
    Tyco

    Poster promotes the Ombudsman and the ConcernLInes. It was translated and distributed internationally.

    Zoom
  • Code of Conduct
    Merck (Schering-Plough)

    Site continued the birds brand provided employees with information and access to the code from anywhere.

    Zoom
  • Code of Conduct
    Merck (Schering-Plough)

    Code of Conduct was distributed in a pocket folder with a wallet card promoting IntegrityLine number.
    It was translated into 36 languages and distributed worldwide.

    Zoom
  • Online Policies & Procedures
    Bayer HealthCare

    Online version of Policies & Procedures, posted on a website for easy access to all employees from anywhere at anytime.

    Zoom
  • Travel and Expense Marketing
    Bayer HealthCare

    Reminder chart is provided to managers to ensure all the steps are taking in order to ensure compliance.

    Zoom
  • IntegrityLine Promotion
    Merck (Schering-Plough)

    Multimedia ad was placed on the intranet site and a link was sent out via rich email. Purpose of the video was to promote the IntegrityLine.

    Zoom
  • Compliance Values promotional
    Merck (Schering-Plough)

    Package consisted of Mouse pad with CD, which included the animation.
    It was sent out in a transparent envelope with a policies booklet.

    Zoom
  • Data Privacy Brochure
    Merck (Schering-Plough)

    Brochure was part of a
    campaign promo-ing Data Privacy.
    It came out concurrently with a multimedia project.

    Zoom
  • Data Security Promotion
    Merck (Schering-Plough)

    Flash Promo was part of a
    campaign created for Employee
    Data Security. It came out concurrently with a brochure promoting the same subject.

    Zoom
  • Training Online Game
    Merck (Schering-Plough)

    Flash Quiz, part of a campaign created for Physician/Patient
    Data Privacy.

    Zoom
  • Newsletter Compliance Corner
    Bayer HealthCare

    This issue of Compliance Corner emphasizes the importance of constant training, drawing a connection to sports, a theme
    that all understand.

    Zoom
  • Code of Conduct Web Site
    Pfizer (Pharmacia)

    Electronic Code of Conduct. We also designed a printed version which was wire bound and included a pocket with an introduction letter. Book was translated into 30 languages and distributed worldwide.

    Zoom
  • Code of Conduct
    Merck (Schering-Plough)

    Code of conduct was redesigned using the new standards of design. Code was translated into 36 languages and distributed worldwide.

    Zoom
  • Code of Conduct Web Site
    Merck (Schering-Plough)

    Code of conduct content placed online for usability.

    Zoom
  • Quick Reference Brochure
    Bayer HealthCare

    Brochure’s purpose is to clarify issues employees where having with the system/process.

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  • Poster for ActionLine
    Merck (Schering-Plough)

    This poster was created with a mirror like material. When the employee gets close to the poster he/she sees themselves. The question on the poster is “Who is responsible for Compliance“? The answer is clear.

    Zoom
  • Training — Board Game
    Merck (Schering-Plough)

    Board Game used for training purposes. The board is magnetic and was placed on an easel. The playing pieces are magnets in the shape of the birds used in the logo, in order to reinforce the brand.

    Zoom
  • POPS Toolkit
    Pfizer (Pharmacia)

    This package included the material necessary for employees to become familiar with new processes after Pharmacia acquired Monsanto.

    Zoom